I have to be honest, Lands' Ends was never a retailer on my shopping radar however with way fashion brands are reinventing and marketing themselves I decided to go to their Fall 2010 preview. The preview as decorated brilliantly to emphasize the many different collections and the new direction that will be available for this coming Fall. At the preview Land's End introduced a new collection, Canvas it reminded me of J.Crew circa early 2000's, very preppy style with chinos, plaid, cashmere sweaters and indgio jeans.
Along with the introduction of Canvas were displays of their Home collection which consists of towels and bed linens, Lands' End School --- different selection of uniform choices, Girls and Boys --- the kids collections. Also Land's End Flight Wise, is the lugguage collection which the pieces are all under the TSA's federal guideline so it's the perfect hand luggage size to put in the above head compartment on the plane for traveling. Check out the pictures below: