Loft has really come a long way as a store that carried frumpy grandma sweaters now they are targeting a more younger and fashion forward consumer. Their Holiday 2010 presentation was cleverly located in a apartment style space to emphasize the many versatile pieces that the season will carry. My favorite pieces were the military style jacket with the fur collar and the grosgrain belt, the knit and fur neck warmers and the Sam Edelman for LOFT boots (sorry no pics, but they were fab). The jewelry section of the apartment presentation was my favorite. As a consumer on a budget, investing in some statement jewelry can really vamp up any outfit. LOFT definitely had an abundance of baubles and pearl necklaces. The thank you gift for the press and editors was the gorgeous chunky necklace (last pic at the bottom).