Kim France, pic via nytimes

Not that she sets out to be just another member of the blogging pack. She has certain pet peeves about fashion blogging. “I am tired of the insane enthusiasm for every single collaboration in the world,” said Ms. France, referring to partnerships like the ones Target strikes with independent designers. “The fact that it is so incredibly positive. I don’t think that it should be bitchy or anything, but there’s no rigor as far as looking at style.”