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H&M Partners With The Whitney Museum Of American Art and Artist Jeff Koons To Celebrate Opening of the New 5th Avenue Flagship.
7:29 PM
When the art world and the retail world collide its leads to a H&M and Jeff Koons collaboration.This is perfect as Koons is a contemporary artist known for his larger than life balloon animals installations and Swedish retailer H&M has captured the wallets hearts of their customers on 5th Ave. H&M will transform its 57,000 square feet retail space into a museum-inspired store to showcase the first ever artist collaboration with Jeff Koons.
Here's what Jeff Koons said of the H&M collaboration...
“The partnership with H&M was really exciting for me and the chance to showcase one of my most popular works to a new generation of people was inspiring. H&M delivers great fashion season after season and it’s nice to see my work at their new store,”
On opening day, July 17th at 12pm the H&M at 589 Fifth Avenue will offer the first 500 shoppers in line an H&M t-shirt and an Access to Fashion Pass, valued from $10 to $500, in addition to other fantastic offers for the whole family.
Also, Jeff Koons: A Retrospective opens on June 27th running through October 19th, 2014 at the Whitney Museum of American Art, located at 945 Madison Avenue at 75th street in Manhattan.
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| Jeff Koons for H&M collaboration |
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| Jeff Koons for H&M collaboration |
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