Ballet Dancer Misty Copeland in the new Under Armour Campaign

The new Under Armour campaign, #WeWill is the branch off from the brand’s signature I Will campaign. However this time around #WeWill highlights how sports has the power to unite and inspire. The campaign is featured on the MyFitnessPal blog to host the film and the brand’s narrative. To view the film and read more at http://blog.myfitnesspal.com/we-will.

 Last but not least, in light of recent events and the devastation caused by Hurricane Harvey, Under Armour are partnering up with Team Rubicon. Team Rubicon is a first responder organization who deploys former service members to emergency situations. Their goals are securing safety, getting resident back home and returning children to school and sports. During these times we have to donate and participate in any way that we can to create change and help that are in need.